In the dynamic sphere of business-to-business (B2B) marketing, content operates as a critical conduit. It connects companies ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative, objective ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

reduce marketing spend wastage, and increase ROI Discover how pressures on margins and slower buying cycles are reshaping ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results ...

The dynamics of B2B buying are evolving and brands need to adapt to meet the shifting expectations of modern buyers. We ...