In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

One of the most successful shoe salesmen has made his mark on ANTA. The chief creative officer of the Chinese sneaker brand ...

The Dame 9 will be available in stores worldwide on Aug. 31. On Monday, adidas unveiled the ninth edition of Lillard's signature shoe. The new Dame 9, which will feature a collaboration with BAPE ...

A Comprehensive Guide to the Iconic Footwear. The Jordan 22 stands as a testament to the enduring legacy of Michael Jordan ...

Get ready to shoot some hoops with the new Skechers Basketball Collection! These fresh kicks are sure to leave you flying on ...

The Georgia Bureau of Investigation and local authorities are seeking tips to help identify and arrest a man who murdered a senior store clerk ... of limited-edition basketball sneakers that ...

Under Armour's Curry Brand - a partnership with basketball star Steph Curry - has opened its first brick-and-mortar store, in ...

Phoenix Suns All-NBA guard Devin Booker released his Nike Book 1 "Python" shoes on Thursday that are inspired by both Phoenix ...

James is a Basketball Insiders contributor ... the projected No. 1 pick in the 2025 NBA draft class, has signed a shoe endorsement deal with New Balance. Flagg, 17, joins a New Balance brand ...

Golden State Warriors star Steph Curry is currently in China for a promotional tour of his basketball shoe brand. China is ...

Trae Young’s star may no longer be as bright as it used to be. The Atlanta Hawks guard has reportedly had his signature shoe line discontinued by Adidas. According to Nicholas Vlahos of Sole ...