Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

WPP’s VML has reorganized its design efforts under a unit called Brand Design at VML which aggregates the agency’s capabilities in design positioning, visual and verbal identity systems ...

Bombardier is proud to announce that its new brand evolution has been recognized with the internationally established “Red ...

Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by using four core design ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.