King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as ...

Iconic logos like Apple's bitten apple and Amazon's A-to-Z arrow carry deep meanings, reflecting a company's heritage and ...

For his part, Nix agrees: the more realistic and realizable use of AI is the streamlining of what he calls the “really ...

In her new music video for ‘Type Dangerous,’ the singer swaps her forever font, Friz Quadrata, for another serif typeface.

In this text, we explain the main graphic elements that visually translate a brand's personality and values. Check it out ...

#102. Jasper Hill Farm - Greensboro With branding that evokes old-world cheesemaking, Jasper Hill’s labels feel artisanal and rooted in place. From creamy blues to rich ochres, their packaging looks ...

After working in marketing and advertising for years, I've rounded up the best logo maker apps, sites, and software. For me, the top tools streamline the design process, helping you make ...

As a branding expert who has worked with hundreds of companies on logo design over the past 15 years, I've identified ten that consistently test well and make for highly effective logo fonts. In this ...

Balmain's previous logo featured a stylized serif font, showcasing the brand's high-fashion heritage and French elegance. This design reflected Balmain's reputation for sophistication and deep roots ...