MarTech on MSN3h
How to balance ROAS, brand safety and suitability in social media advertising
Balance short-term profitability with long-term brand equity with a holistic approach to in social media advertising. The ...
Building A Powerful Employer Brand: 3 Tips From A Seasoned Expert
Companies invest heavily in building strong brands for their products and services, but if they want to have the people to ...
Volkswagen’s Exclusive VW Gewürz Ketchup Brand Makes Its U.S. Debut at ChainFEST LA
Skylight ROW DTLA LA Welcomes Volkswagen as a Partner, Offering VW Gewürz Ketchup Brand Condiment. Tasting Tickets on Sale ...
Marketing Dive2d
Brand Strategy
Sponsoring Derek Kolbaba comes months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience. As part of the effort, three TikTok creators will ...
Car and Driver2d
New Bentley CEO Talks about the Marque's Changed EV Strategy
Back in the optimistic pre-pandemic days of January 2020, Bentley announced a new strategy. Intended to take the 101 year-old British sporting ultraluxury brand into its second century, this program, ...
Ara: History Untold review — Capturing that "one more turn" addiction
Ara: History Untold is challenging the heavy hitters in a very competitive genre, but stands out thanks to its unique ...
Marilyn Johnson on MSN4d
Engaging Content is the Bridge Between a Brand and Its Audience
Whether you’re a restaurant, caterer, food or beverage group or wholesaler, engaging copy is crucial to successfully marketing your business. It serves as the bridge between a brand and its audience, ...