The strategic relaunch of ALL DAY IPA positions the 15-year-old brand in a new light with a consumer-insight driven brand ...

“We reduced the ambitions we had set to go 100 percent electric by 2030,” Vanessa Butani, head of global sustainability at ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

On September 19, the Company officially kicked off its dual-brand strategy by announcing its second brand, Faraday X (FX), ...

Companies invest heavily in building strong brands for their products and services, but if they want to have the people to ...

Creating a robust personal brand is essential to sustain and amplify it. As someone who has built a successful EdTech company ...

Don't just do the work. Share your expertise and win new clients. Here are 5 powerful ChatGPT prompts to grow your personal ...

The Bed Bath & Beyond brand—once the most powerful in its namesake categories—is going to be popping up in some unexpected ...

Risk-taking essentially requires a forward-thinking mindset and the ability to take actions behind ideas that involve ...

The company did $49 million in sales in 2023 from 42 units ... said Marita Swift, vice president of brand strategy. “We also ...

Swiss running shoe maker On Holdings' shares surge with ambitious growth plans in China, poised for further expansion into ...

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...