For example, I’m part of a branding professionals’ Discord server where members share their A/B testing results of different ...

In today’s competitive landscape, branding is more than just a name, a logo, or even a mission statement. It’s the emotional ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

Learn why brand value matters, how it impacts trust, loyalty, and growth, and tips to build and sustain brand success.

The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

The significance of effective branding strategies cannot be overstated. This blog will unravel the power of branding, ...

To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.