What brings people together, even from an organizational perspective, is exactly this: how you resonate with them.

Companies invest heavily in building strong brands for their products and services, but if they want to have the people to ...

Getting your brand into a major retailer is a big step. Here's how one fast-growing company, Clevr Blends, made it happen.

When one thinks of 'branding', visual elements such as logos and colours often take centre stage, leaving verbal branding ...

Page Industries’ revenue from operations declined 2.8% to Rs 4581.67 crore in FY24 from Rs 4714.19 crore in FY23 ...

Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin​ shatters the illusion that Apple has always ...

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

Industry leaders came together at the e4m IDAC Summit 2024 to discuss the shifts in the marketing landscape and the ...

From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience ...

Over time, brands in this category, which become invisible after initial engagement, have become more conscious of staying in ...

Personalization in contact centers boosts customer satisfaction, loyalty and revenue by delivering tailored experiences that ...