In a recent conversation with BrandWagon Online, Shantiswarup Panda, CEO, Indriya, discusses how the brand is positioning ...

Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...

For example, I’m part of a branding professionals’ Discord server where members share their A/B testing results of different ...

Bonkers Corner, which began as an Internet-first brand, claims to have initiated the shift toward oversized clothing with its tees, joggers, track pants, and sweatshirts. Recently, the brand opened ...

Viceroy’s flagship for experiential luxury is Viceroy at Ombria Algarve, a hotel that opened in October. Its programming ...

And often the bolder your brand promises, the more likely customers are to disengage ... include a promise that’s easy for ...

Netflix's visual branding has remained consistently strong with its iconic logo and dark, cinema-esque UI design making for a ...

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

As COO and CFO, Mitchell also spearheads change management. “How I think about managing about 85,000 people within the organization is inspiring them to understand why the changes matter, how it makes ...

Going head-to-head with your competitors is a brand positioning tactic that you can use to highlight your brand’s specific ...

Companies are eliminating an endless assortment of products to boost profit. For consumers, it means that they now have fewer ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...