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The trick to making these types of partnerships successful is to build a solid channel partner marketing plan—a strategy for two companies to collaborate on selling or marketing services, products, or ...

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Here is your seven-step people strategy for an unbeatable marketing team. You wouldn't build a house without a blueprint; the same goes for a people strategy. If your organization's people strategy ...

For The Drum’s deep dive, The New Data & Privacy Playbook, Allie Webb of agency Coegi explores the opportunity for trust-building of a data strategy built around ...

For this reason, a reputation-first marketing strategy is essential. This type of strategy focuses on building and maintaining a positive reputation before focusing on sales or profits.

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Whether you’re a brand-new agent or seasoned vet ready to level up your career, a strong marketing plan will help you generate leads, build brand recognition and close more deals consistently.