When he first heard Coca-Cola remade its ‘Holidays are Coming’ campaign using AI, System1’s Andrew Tindall felt ill. After ...

Qurate Retail GroupSM, part of Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP), today announced a new strategy to build on its proud legacy in TV and expand into a live social shopping company. As ...

Amongst every brand that’s found lasting value in content, there is one theme - those with the long view are seeing real, ...

Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

Meanwhile, Swiss retailers Bucherer and Gübelin not only sell their own jewellery and high jewellery lines but also offer ...

Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...

InterVision Systems on AWS AI products, Cisco innovation, generative AI, Amazon Connect contact center and MSP artificial ...

and explore case studies about successful branding strategies. This helps me adopt current demands and trends in building a ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers ...

Building a brand identity involves creating a story that resonates deeply with your audience — and with these key steps, ...