The Caitlin Clark Effect proves audiences will watch women's sports when given proper exposure and marketing support.

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

Basketball star Caitlin Clark brings excitement to LPGA pro-am, playing with top golfers and drawing large crowds.

BELLEAIR, Fla. — Caitlin Clark tightened her ponytail, fixed her hat, took a deep breath, put her hands together, looked ...

BELLEAIR, Florida – Let’s start with the shoes. From the moment Caitlin Clark walked on the driving range at The Annika ...

Clark played with world No. 1 Nelly Korda and legend Annika Sorenstam at The Annika on Wednesday, driving thousands to the ...

WNBA Rookie of the Year Caitlin Clark took the golf course for an appearance in The Annika Pro-Am on Tuesday, and she did so ...

That may sound strange, but it’s simply the power of Caitlin Clark. This year, Clark’s stardom rose to another level as the ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...