We pivoted to using user-generated content (UGC) in the ads, featuring actual customers. Testimonials, before-and-after photos, and authentic stories replaced polished studio shots. The revised ads ...

Costco already has some of the lowest prices in town. But with the added benefit of several items on clearance, saving money is even easier. Whether you’re new to Costco or just need a refresher ...

Shopping at REI is perfect if you love outdoor adventures and seek the best deals on the right gear for your activities.