Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.

It's been over three years since college athletes have been able to be paid above-board, a ruling that has permanently ...

Rochester Hills, Michigan — Oakland University coach Greg Kampe's Golden Grizzlies shocked the basketball world last year when, as a No. 14 seed, the 13-point underdogs toppled perennial powerhouse ...

An overwhelming majority of college athletes want to become a part of the attention economy, defined as those trying to break ...

The Notre Dame Fighting Irish are heading to the College Football Playoff championship game and he feels NIL has put them on ...

Former Oregon Ducks and current Denver Broncos quarterback Bo Nix is coming off a very successful 2024-2025 season. Nix threw for 3,777 yards, 29 touchdowns, an ...

Big booster donations followed by grassroots support resulted in a recent $2 million boost for Florida football's NIL arm, ...

In this week's edition of "The Insider," Texas quarterback Quinn Ewers turned down an $8 million NIL transfer offer in ...

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...

Renowned football analyst and former Michigan Football staffer Connor Stalions believes that NIL has brought parity to ...

A four-team College Football Playoff would have omitted the nation's best team from the bracket. The bigger playoff saved ...