Allen Iverson's debut sneaker with Reebok made him just the fifth rookie in NBA history to have his own signature shoe. The company bet big on him and it paid off with the best marketing being the ...

Most NBA players choose to endorse American sneaker brands. However, some are persuaded to endorse sneaker brands from China.

After years under the Nike banner and numerous signature basketball sneakers, NBA star Kyrie Irving has switched to wearing ...

The previous version of the shoe merged the brand’s FuelCell and Fresh Foam cushioning technologies into one sneaker.

Fox has made a deal with the Curry Brand, and the shoe will be called the Curry Fox 1's. As one of the best players in the NBA, it was time for Fox to have a shoe of his very own, and now that he ...

20-year NBA veteran Jamal Crawford answers 20+ questions on the West Finals, Jayson Tatum, his Top 5 shoes and more ... on the final 2 weeks, all-time best 6th men and more.

That appeal transcended the sport, especially with the "Be Like Mike" campaigns of the 1990s, and the easiest way to do that ...

Players can't have multiple shoe deals in NBA 2K25, at least not at the same time. Once a shoe deal expires players will then be able to sign with another major brand, that will offer the same rewards ...

Although not a household name or even the best player on the San Antonio Spurs, Keldon Johnson is the Chinese shoe company ...

The NBA All-Star 2024 Host Committee is seeking to infuse Hoosier Hospitality and Indiana’s love for basketball in creating the best atmosphere ... and the smell of new shoes, a new ball ...

NBA legend Michael Jordan was issued a major challenge by Chris Paul in a room full of kids and the Chicago Bulls icon prevented the youngsters from getting free shoes. During the Flight School ...

The Sacramento Kings rarely have stars that are known globally, but the emergence of De'Aaron Fox has been astounding. The star point guard has been one of the league's best for a couple of years, but ...