– This infographic 'Top tips for effective strategic brand planning' infographic shows how you might structure the strategic brand planning process from strategy development to sales implementation.

Companies invest heavily in building strong brands for their products and services, but if they want to have the people to ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

Any shifts in the brand architecture? The market research you've performed will also help you develop new goals and navigate old ones. There might be significant shifts in the market that push your ...

A strong brand identity is crucial for success, no matter the industry. Take2 Elevate, a specialist in website design and ...

A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey.

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...

The Web Development & Experience team plans, designs and implements digital tools and products used by members of the UMass Lowell community every day. The team oversees the uml.edu site and a host of ...

As a marketer our role is to develop brand communication strategies, from messaging to branding that will engage our target audience. This can only be achieved by identifying and delivering the ...