According to celebrity colorists, the popular misconception that those of us with color-treated locks should avoid clarifying shampoos like the plague is 100 percent false.

Yes—as long as you don't overdo it. "Clarifying shampoo helps to remove excess buildup, but using it too much can reverse the health of the hair and scalp," explains Farel.

Clarifying shampoo can be a good addition to your hair care routine, but it’s not designed for everyday use. To gain the most benefits, you’ll want to use it in between your regular shampoo days.

According to Martin, clarifying shampoos also work to remove chlorine and any hard water residue from the hair. HOW DOES A CLARIFYING SHAMPOO COMPARE TO A REGULAR SHAMPOO? While your stock-standard ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing. If you ...

Los Angeles hairstylist Davontae’ Washington reiterates: “A clarifying shampoo is designed to remove build-up, while regular shampoos are more gentle and meant for regular use,” In short ...

Boots shoppers are raving over a 'game changer' shampoo that is currently half price. Noughty Detox Dynamo Clarifying Shampoo would normally cost £8.99 for a 250ml bottle but has dropped down to ...