E.l.f. turned in strong fiscal Q3 results that crushed estimates. The growth was led by Rhode, which is exceeding expectations. The stock is trading at a bargain valuation. For its fiscal Q3, ended ...

Shares of e.l.f. Beauty rallied Thursday after the cosmetics maker boosted its full-year outlook, as shoppers continue to seek out lower-priced cosmetics and as its acquisition of Hailey Bieber’s ...

E.l.f. Beauty reported a major earnings beat Wednesday and raised its fiscal full-year guidance. Its recent acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the ...

e.l.f. Cosmetics takes a bold, comedic approach in its Super Bowl LX ad “Melisa,” starring Melissa McCarthy alongside Nicholas Gonzalez and telenovela icon Itatí Cantoral. Shot in classic Latin ...

In fact, the company's products aren't just cheaper than high-end makeup alternatives; they are even a little cheaper than most mass-market makeup products. It shouldn't be too surprising to find that ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.

Melissa McCarthy can add "telenovela star" to her résumé. The actress, 55, stars in e.l.f. Cosmetics' Super Bowl ad, out today, which was inspired by a classic telenovela and furthers the brand's ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. This is not a drill: elf just released another luxe-feeling ...

Roblox launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. e.l.f. Beauty (NYSE: ELF), the bold disruptor with ...

Courtesy of John Salangsang/Shutterstock for WIF. WIF and e.l.f. Cosmetics named Claire Brooks, Justine Ellen Chen, Nova Taylor, Radha Mehta and Rayana Rasamee as the first e.l.f. Makers grant ...

e.l.f. Beauty shares plunged after Q2 2026 revenue missed estimates and management issued cautious guidance, sparking a 40% decline from pre-earnings levels. Short-term U.S. sales decline stemmed from ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about ...