James Stephens, Monks' Global Head of Brand, explains why real-time responsiveness and agile strategies are crucial for ...

Supermarket aisles are quite competitive areas. Stores really want to catch your eye there. Winning often depends on shelf ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Krispy Kreme announced that Raphael Duvivier, President, International of Krispy Kreme, has been named Chief Financial Officer, effective July 11, 2025. Duvivier succeeds Jeremiah Ashukian, who ...

Franchising offers a compelling growth strategy for companies aiming to scale without the typical capital constraints.

A good corporate strategy needs a clear vision and a deep understanding ... customers think of first when they need your product or service. You want to build a brand that people trust and are willing ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

And good brand strategy is knowing when to say no. So I wasn't entirely surprised when I saw Emirates announce that its first-class product can now only be booked by Emirates Skywards members at ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

Effective brands have a core issue and support it over time; they don’t just highlight the issue — they also reinforce the customer benefit, and many use creativity to find novel solutions. Toiletries ...

Building a strong firm brand starts with a cohesive, high-performing marketing and business development (MBD) team skilled in digital strategy, communications and client engagement.

Why Search Marketing & Branding Need Each Other Search and brand strategy don’t just coexist. When combined, they unlock big wins for awareness, growth, and performance.