James Stephens, Monks' Global Head of Brand, explains why real-time responsiveness and agile strategies are crucial for modern brands navigating dynamic digital landscapes.

Supermarket aisles are quite competitive areas. Stores really want to catch your eye there. Winning often depends on shelf appearance. Global snack giant Mondelēz International feels that discount ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Krispy Kreme announced that Raphael Duvivier, President, International of Krispy Kreme, has been named Chief Financial Officer, effective July 11, 2025. Duvivier succeeds Jeremiah Ashukian, who ...

From staffing to CRM integration, here’s how to run a high-performing call center that drives real business outcomes.

Franchising offers a compelling growth strategy for companies aiming to scale without the typical capital constraints.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

A good corporate strategy needs a clear vision and a deep understanding ... customers think of first when they need your product or service. You want to build a brand that people trust and are willing ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...