Eggo knows mornings can be hard for parents, especially when they lose an hour of sleep after the clocks change for Daylight Savings Time. To help, the waffle brand is giving away free waffles to ...

No matter how long it's been since you last had a frozen waffle, there’s likely only one brand that comes to mind when you think of the quick breakfast option: Eggo. It’s the only frozen ...

Brooklyn, NY-based breakfast food company Belgian Boys also launched waffles with protein last year — but in a smaller ...

Eggo has a new treat gracing your grocery store freezer aisle: ice cream! We taste-tested the three new flavors to see which ones were a win.

When the frozen waffle brand was introduced in 1970, it competed against Aunt Jemima, a brand that changed advertising strategy every year or so, Chevron remembered. Kellogg marketed Eggo by the ...

Laying out clothes the night before and opting for easy-to-prepare breakfasts with Eggo® Waffles can help parents crush the morning rush. Soak up natural light: The morning’s natural light and even a ...