I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now ...

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max have had separate commercial brandings, they still competed at industry ...

Kate Nalepinski is a Newsweek journalist based in New York City. Kate joined Newsweek in May 2024. She is a graduate of Ithaca College. Warner Bros. Discovery is reviving the HBO Max name after ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media ...

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...

Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, slated to take effect this summer, was announced Wednesday morning ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too. Even HBO’s own social media accounts got in on the ribbing, offering a meme from “Euphoria”: “Bitch ...

Max wasn’t just about pushing the high-end stuff you’d expect from HBO but also reality shows from Discovery, including 90 Day Fiancé and Naked and Afraid.

No news on whether there will be an even newer logo, though the press release included an image of silver HBO lettering over a black background — similar to the Max app. Streaming services aren ...

Everything old is new again. What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known ...