After announcing its partnership with F1 last year, Hot Wheels has released more premium race cars and track-ready die-cast ...

There will also be premium collectors’ items released, as well as an F1 track and play set. The 1:64 models that have been ...

There are several reasons why Mattel's newest Hot Wheels Red Line Club exclusive model costs $37. And people will undoubtedly ...

Hot Wheels Unleashed is the perfect antidote to all those boring racers where the game grumbles if you so much as try and ram someone off the track. And now, thanks to the Epic Game Store’s ...

Some beloved favorite childhood toys from Mattel are getting turned into manga by one of the biggest publishers, TOKYOPOP.

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true ...

Epic Games Store is offering Hot Wheels Unleashed as the 10th free Mystery Game of December 2024. The racing title is available to claim until December 28 at 11:00 AM EST. Here's a list of all the ...

Deja Vu! I've just been in this place before, but sadly, this Hot Wheels Initial D is a fantasy for now. So don't start ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...

Is there any limit to the Netflix effect? Hot Wheels says that the surge in F1's popularity is behind its new range of models ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...