Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Small-business owners ...

There are five ways entrepreneurs can make small business Saturday profitable additions to the marketing calendar this year ...

How much should a small business marketing plan cost? The average salary in the industry is between $10,000 and $40,000. A marketing plan at LAIRE costs between $10,000 and $15,000 on average. You can ...

By following the right small business digital marketing strategies ... strategy is a plan for how your company can be found on the Internet using different online channels. The aim is to make ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

A marketing plan is a crucial resource for any small business because it helps you identify the market ... cash flow Projected sales Desired profit margin on projected sales The internet is full of ...

In a move to support small businesses and solopreneurs, Adobe has teamed up with artist and culinary author Benny Blanco to ...

Knowing your customer, growing your customer base, and creating a consumer driven culture are key drivers of sustainability in small business. Learn marketing techniques for promoting your small ...

Small businesses are the backbone of the ... customer-related services such as tech support, sales, and marketing. A long tail business strategy is one which seeks to sell low volumes of hard ...