Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

When Travis Vogan, a professor in the University of Iowa School of Journalism and Mass Communications, launched his most ...

In person, a great salesperson greets existing customers by name, remembers their preferences, and suggests new items that ...

Joining the Hoosier Ag Today team this week in Kansas City at the National Association of Farm Broadcasting (NAFB) Convention ...

In today’s digital age, the potential for generating income online is greater than ever. One of the most exciting ...

This trend is clearly reflected in Nielsen’s 2024 Annual Marketing Report, which shows that 72% of global marketers expect an ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

Discover essential digital marketing strategies for 2025 to stay ahead of the competition and drive business growth. Stay ...

All the above are super inspiring, but in a seemingly no rules world, can we codify some lessons to learn from? Shamelessly ...

The survey found that overall marketing spending is bouncing back to the four-year-high levels notched in Fall 2022, after a ...