University College Isle of Man (UCM) is launching three new workshops aimed at improving marketing and branding skills.

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

The online campaign that helped get Donald Trump elected US president was a masterclass on how to reach your target audience ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

When Travis Vogan, a professor in the University of Iowa School of Journalism and Mass Communications, launched his most ...

B&T was lucky to grab the fabled professor & pick his marketing brains. And like any learned man it was hit the books.

In person, a great salesperson greets existing customers by name, remembers their preferences, and suggests new items that ...

Empowering Businesses Through AI-Driven ERP and Digital Transformation: The Visionary Leadership of Ms. Pratiksha Agarwal.