We reviewed hundreds of trending products and tools to bring you the best of Shop TODAY's 2025 Beauty Awards. From skin care ...

Designed for an “effortless glow,” they also feature The Best Pencil (a pigmented eye liner), Sparkle Wash (sheer liquid ...

Typically used on the skin for beautification, these products aim to improve how people look and feel. They are often ...

Even aesthetics are considered down to the last detail. These best-selling picks come wrapped in whimsical packaging and ...

Blue Moon and Eos partner to create a limited-edition lip balm inspired by the Valencia orange flavor in Blue Moon beer.

From rooftop revelry to Broadway burlesque, this year’s NYC Pride returns with power, purpose, and plenty to do for queer ...

Unpacking Hailey Bieber's big bucks deal to sell Rhode and how "she's not just selling skin care, she's selling a lifestyle." ...

Rapour presents a new approach to personal coaching – an intimate and quiet experience that combines senses, empowering texts ...

Kate Middleton has long been a fan of Clarins' products and her go-to lip balm from the brand offers a sheer wash of colour as well as hydration and moisture ...

Rhode's dreamy Pocket Blush is a unanimous favorite among the entire Who What Wear editorial team. Unlike many cream blushes we tested, it delivers beautiful, easy-to-blend pigment that stays put all ...

If you’re a fan of the iconic Lip Glow Oil and Lip Glow Balm, you need to try this.

Your favorite Y2K stars are bringing back the lip gloss that defined ... easy-to-use packaging and nostalgic flavors. It was more than just a go-to gloss, it was a true pop culture moment ...