Coors' Coors Light and others, Lite's look began to change — a little. "Miller" was added to the label, the typeface for Lite became bolder and, in 1994, an eagle circle logo, tying to the Miller logo ...

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help ...

Italian beer brand Peroni Nastro Azzurro, launched Peroni Italian Beer Ice, created in partnership with Emmy Award-winning ...

Earlier this month Coors Light launched Chill on Shuffle, a music platform featuring artists such as Lainey Wilson, Shaboozey, Yandel and Mt. Joy. “Music is the ultimate amplifier of chill ….

Coors Light is getting into the beauty game with its new "Chill Face Roller," which it says aims to keep you cool when you have a bad case of Mondays. Here are all the details.

Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

To combat post-football fatigue, Coors Light is changing its name for a new promotion. As the 2024-25 NFL season comes to an end on Feb. 9, millions of people are expected to call out of work the ...

Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.

The limited-time promotion, for 12-packs with special "Mondays Light" packaging, will be available at retailers nationwide, Coors Light said. (The "Big Game"—advertising-speak for the "Super ...

Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...