As the New York Times first reported, the city is introducing a new branding campaign that will look awfully familiar to anyone who has ever been to the Big Apple.The new logo in question? We ♥ ...

The logo draws on the “I ️ NY” logo, designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. At the time, the state was in the midst of an economic crisis, with ...

The new design certainly has its faults, but it’s also an interesting case study in how logo commentary has changed over the years. When Glaser designed I ♥ NY in 1976, there was no “design ...