University of Arkansas research reveals stress significantly reduces loss aversion, causing people to make riskier financial ...

The researchers also discovered that the effects of stress are different for men and women. In general, stress has a greater ...

Another slew of choice referendum defeats can be explained by an aversion to losing what’s in hand over gaining something new ...

Don't get overconfident about stocks at record highs and make these costly investing mistakes.

Though It’s not that brands are trying to deceive you in the traditional sense. Only now, it’s harder to see the strings.

In addition to protecting your investments, behavioral finance helps you make life decisions with clarity and confidence. Whether you’re planning for retirement, building a legacy, or funding your ...

Ultimately, the most effective AI adoption strategies recognize that humans fundamentally drive the implementation of ...

Many trading psychology experts observe that greed often causes traders to overtrade: they chase bigger wins, over-leverage ...

Staying invested in markets regardless of what negative news stories maybe circulating is the “most important principle”.

Many investors bail at the worst possible moment. Here's what it takes to avoid common mistakes and stick with decisions that ...

Defensive pessimism is an example of how optimism and pessimism come in different forms. It also shows us how what matters most is not how full the glass seems, but what we do with it. Behaviour, not ...

As noted, Healthcare and Staples are two of the market’s more oversold sectors, which could catch inflows from a risk-off rotation. KMB, CL, and PG are currently the most oversold in the Staples ...