Without a strong knowledge management ability, customer experience leaders will be unable to realize the potential of AI.

AI is with us at work, yes, but has it embarrassed itself at the staff party and learned to get the coffee order in for ...

Q4 2024 Earnings Call Transcript February 13, 2025 Twilio Inc. beats earnings expectations. Reported EPS is $1, expectations ...

Welcome to the Twilio Inc. fourth quarter 2024 earnings conference call. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer ...

The following are specific questions and answers with some selected directors/ deputy directors of the institute.

Personas are essentially ‘cheat sheets’ that help you plan comms and marketing activity. Rather than conducting audience research every time you create a new campaign, the personas combine the latest ...

The problem is, all of the optimization happens around marketing activity and not marketing results. What retail media aims to change is to draw a direct correlation between an impression and a ...

Wise Business Plans provides a very wide range of templates to work from in constructing a business plan. These are particularly designed with funding in mind, no matter what kind of business you run.

Social Media Marketing (SMM) is a term used to describe the use of social media to promote products and services. SMM refers to inbound social network marketing activity that attracts ... marketing ...

Nicole Gregory is an editor and writer in Los Angeles who has contributed to the Los Angeles Times, the Orange County Register, Vegetarian Times, Good Housekeeping, Family Circle, New Woman and ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.