New gameplay footage for The Witcher 4 has emerged, and its short duration has already convinced me it won’t repeat Cyberpunk ...

This has been a boon for marketers trying to run more targeted, more measurable TV campaigns, but struggle to understand how effectively television influences purchase behavior. Let’s look at a real ...

Marketing tech startup Octave has raised $5.5 million to expand the growth of its AI-powered go-to-market platform.

As a result, it becomes: In this example, taking out organic growth only dropped the number from 50% to 44%, but that is still stellar by any measure. In real life, however, most campaigns bring ...