Experts in AI and technology want to maximize the impact of their work. To do so, they must weigh the merits of two paths: pursuing research in academia, or moving to industry.

Nearly half of consumers describe their path to purchase as random, with the journey from discovery to transaction often ...

Most distributors track internal performance — but lack a clear view of market opportunity. As the first in a three-part ...

Research has shown that measuring customer surplus value, or now how much compensation a customer requires to forgo the brand ...

Imagine that you have a potential business idea but still need to validate how viable it actually is, identify primary competitors in your market, and develop an ideal customer persona. Instead of ...

AI agents can now be used to predict and simulate human behavior—a capability that startup Simile is tapping to help large companies like CVS Health and Gallup replace people for polling and market ...

Los Angeles-based full-service consumer research firm E-Poll Market Research announced that it has been acquired by Switzerland-based AI analytics company Largo. The acquisition comes as Largo expands ...

Citrini Research published a report that describes an AI doomsday scenario where white-collar unemployment spikes, which brings about a recession and stock market crash. Investors should look to the ...

In a widely circulated note, Citrini Research painted a dire picture of job losses and stock market sell-offs, though many analysts and economists questioned its conclusions. By Joe Rennison Concerns ...

You have /3 articles left. Sign up for a free account or log in. Q1: There’s no question that how students today are looking for institutions and programs is ...