Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

The core strategy for any B2B company is affiliate marketing. The benefit of expanded reach and revenue growth allows the business to partner well with the affiliates. Businesses can promote their ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...

Q3 2024 Earnings Call Transcript November 14, 2024 Operator: Ladies and gentlemen, good morning, and welcome to the ...

Inflation and geopolitical conflict are uppermost among the priorities of businesses for the coming 12 months, ahead of ESG.

The modern B2B landscape is moving faster than ever. Our annual dentsu B2B event, held this year at the iconic Tate Modern, was a morning of future-focused talks, panels and insight from some of the i ...

Agentic AI represents a breakthrough paradigm that can enable several tasks to be done autonomously, coordinate across ...

Good day, ladies and gentlemen. Thank you for standing by, and welcome to Alibaba Group's September quarter 2024 results ...

The Recycling Today Media Group, a division of GIE Media, has added Mallory Szczepanski to its staff in the newly created ...

Iconic British brand Morgan is expanding its presence by partnering with high-performance sports car retailer Woodcote & ...