Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative, objective ...

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...

Customer-centric focus is essential. B2B success depends on prioritizing customer relationships and long-term value creation.

Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...

Anteriad has expanded its syndicated, custom, and offline intent audiences in the award-winning Anteriad Marketing Cloud to include Europe and APAC, while also increasing the standard intent topic ...

Credit Benchmark, a leading provider of credit risk data and analytics, today announced the appointment of Christa Ancri as ...

Sushant Sreeram has been appointed to head marketing at the newly formed Reliance Industries-Disney Star joint venture ...

Empowering Businesses Through AI-Driven ERP and Digital Transformation: The Visionary Leadership of Ms. Pratiksha Agarwal.