Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative, objective ...

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

In the dynamic sphere of business-to-business (B2B) marketing, content operates as a critical conduit. It connects companies ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

Anteriad has expanded its syndicated, custom, and offline intent audiences in the award-winning Anteriad Marketing Cloud to include Europe and APAC, while also increasing the standard intent topic ...