Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...
Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...
Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...
Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative, objective ...
B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...
Anteriad has expanded its syndicated, custom, and offline intent audiences in the award-winning Anteriad Marketing Cloud to include Europe and APAC, while also increasing the standard intent topic ...
Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM ...
Reltio Enrichment with ZoomInfo combines Reltio Data Cloud™ with ZoomInfo’s extensive B2B database, providing sales and marketing teams with real-time data and insights about customers to ...
Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...
Customer-centric focus is essential. B2B success depends on prioritizing customer relationships and long-term value creation.
Partnering with Go Capital and Station Partners accelerates Arketi Group’s growth strategy and positions the agency as the ...
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