Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

Empowering Businesses Through AI-Driven ERP and Digital Transformation: The Visionary Leadership of Ms. Pratiksha Agarwal.

Sushant Sreeram has been appointed to head marketing at the newly formed Reliance Industries-Disney Star joint venture ...

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative, objective ...

Martina Ogbebor, a marketing leader with executive education from Harvard and Head of Marketing at inq. Nigeria, has been awarded ...

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Anteriad has expanded its syndicated, custom, and offline intent audiences in the award-winning Anteriad Marketing Cloud to include Europe and APAC, while also increasing the standard intent topic ...

Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM ...