Gift cards have long been a staple of holiday shopping, with almost two thirds of Americans receiving gift cards last year, ...

In today's age utilizing email marketing remains a proven way to engage and connect with customers effectively. However the ...

An example of buyer personas As an example ... companies to understand their unique needs and expectations." You need to know ...

THIS year’s Sustainable Christmas Market (SCM) met its target amount, having raised S$350,000 as at Sunday (Nov 17) afternoon ...

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

Retail media networks (RMNs) are leveling the playing field, providing smaller companies with powerful tools to engage ...

Are Indian companies customer centric enough? Data analytics on market behaviour needs to be combined with on-ground ...

One of the first steps in any marketing strategy is defining who your target audience ... what resonates with your audience. The gaming industry provides a good example of this approach.

Each index provider makes its own methodology choices, which lead to a wide range of returns among indices designed to target ...

Discover how hedge funds are transforming retirement investment strategies in South Africa. Learn why these sophisticated ...

They wanted real examples and clear benefits instead ... We conducted thorough market research and designed advertisements that we believed would effectively target our desired audience before ...