Xbox CEO Asha Sharma also concedes that Xbox's 'presence on PC isn’t strong enough,' while 'pricing is getting harder for ...

Microsoft has dumped its Microsoft Gaming brand, bringing its global games business back under the Xbox name. The division's ...

Xbox CEO Asha Sharma has further discussed her thought process as it relates to exclusive games, saying in a new interview ...

Xbox unveils a new logo, ditching the flat design that defined the game publisher's brand through the 2010s in favor of a ...

Maxx Crosby had a message for new quarterback Fernando Mendoza after he was selected No. 1 overall by the Las Vegas Raiders.

Xbox CEO Asha Sharma and CCO Matt Booty confirm the company is reconsidering its recent move away from exclusive first-party ...

Xbox introduced a redesigned logo and visual identity, marking a significant brand shift for Microsoft’s gaming platform. The ...

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That naming is now being rolled back, with Microsoft drawing a clearer line between internal structure and outward identity.

Microsoft has scaled back and lowered Game Pass subscription prices, sacrificing a major franchise to begin rebuilding trust ...

One concrete change: The "Microsoft Gaming" name adopted in 2022 has been dropped, and it's all back to Xbox again.

"We Are Xbox” becomes core identity as new CEO Asha Sharma announces a major Xbox reset plan and branding shift.