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As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

M&S Christmas campaign 'most effective media plan yet' / M&S “Younger ... M&S’s social and influencer strategy has been ...

When it comes to digital marketing in 2024, generic marketing is no longer effective. Hyper-personalization has become ...

In today's age utilizing email marketing remains a proven way to engage and connect with customers effectively. However the ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

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Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

Last night TBWANZ was recognised as the Most Effective Agency of the Year at the Effie Aotearoa New Zealand Awards and ...