Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

The Kansas City Chiefs mascot has always been one of the few NFL teams whose mascot wasn’t exactly based on their team name.

Patrick Mahomes and the Kansas City Chiefs will clash with Jalen Hurts and the Philadelphia Eagles in Super Bowl LIX on Sunday, with Kendrick Lamar performing at halftime and President Donald Trump in ...

Dan Meers, the identity behind K.C. Wolf, tells PEOPLE exclusively what it's really like to wear 35lbs of fur for a living ...

The NFL is built on tradition, but as society evolves, so do the teams, mascots, and fan rituals that define the league. What ...

Instacart's Super Bowl commercial hinges on celebrities who are extremely tough to manage: mascots from Procter & Gamble, ...

Eric Aaberg tells PEOPLE exclusively what it's like to be the mascot for the Dallas Cowboys, including what he got paid and ...

From contagious laughter to moments that became part of history, NFL mascots have won the hearts of fans. Get ready to meet ...

Discover the evolution of Kansas City Chiefs' mascots, from a four-legged figure to the iconic KC Wolf fans love today.

The move paid off: In 2020, Billy Buffalo ranked seventh out of 28 NFL teams up for The Athletic's best mascot ranking. These days, you can find Billy Buffalo posing for photos with fans ...