The sign uses silicone-enclosed “neon-like” LED strips to spell out the question for all to see — and ponder. While true neon aficionados will bristle at even calling such LED strips “faux ...

Luckily, these days there’s a good alternative: “neon” flexible LED strips. This is the approach [Benni] recently took in making a large logo display, and the results speak for themselves.

Mesa restored the neon beacons — including iconic Diving Lady, Watson's Flowers and Dairy Queen signs — to light up the former post office building.

"There's a place for LED and there's a place for neon. It's just ... which are blue and yellow colors." Whether you're looking to commission a new sign or you'd like to restore something ripe ...