“Design has been at the heart of Barbie’s story ever since her creation sixty-five years ago,” Tim Marlow, CEO of the Design ...

If you think it’s too early to start planning which toys you’re going to get your kiddos this holiday — it’s not. The longer ...

Also new this year: The mega retailer is using new AI technology ... Discounts also include top trending toys from Disney, Hot Wheels, and Barbie. This year, 25 of the 66 top toys are under $25, ...

With the creative team behind the upcoming Mattel Films release, along with wrestler-turned-actor John Cena leading the cast, ...

Gen Z has revived a pocket-sized plaything that many Millennials fondly remember. Tamagotchis — the digital devices in which ...

It’s messages may be on the nose—it’s an animated kids’ movie!—but it also has more perspective than the franchise has ...

Did you ever wonder who makes the absolute best roast beef sandwich North of Boston? Well, on Friday, July 19, we launch a ...

The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

In honor of the doll's 65th anniversary, Stanley is releasing eight new Barbie-themed versions of their viral Quencher ...

There are dozens of new releases every month, so leading into the holiday season I’ll be doing a toy-centric edition of ...