The right approach must consider both of these elements as key to sustainable growth and customer satisfaction.

What do ascending brands do to stand out against industry incumbents? Vanessa Wallace, Savage x Fenty CMO, and Andrew ...

Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...

Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...

The card brand uses a new form of generative AI that improves data sourcing, making human involvement less necessary.

The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

A NEW strategy to rejuvenate the Church of England locally will see dozens of brand new congregations launched in churches and schools over the next five years.

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by ...

In today's digital landscape, social media has become essential for business success. With billions of active users across ...