For the shoe’s 10th anniversary, Adidas has decided to reissue the OG Ultraboost, right down to the adaptive Primeknit upper ...

From the brand to the color, basketball shoes are a great way to show personality. Here's what shoes some Topeka-area high ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

As the 2025 track and field season continues, Olympic champions begin to show what they've been working on since Paris.

Hugill's impact on Colorado high school sports has not gone unnoticed, as the former Wasson and Coronado cross country and ...

In classic John Cook fashion, the coach quoted a Neil Young song, “It’s better to burn out than to fade away.” Tom Shatel ...

Drew Hunter signed his first professional running contract when he was 18 years old. His second wasn't such a great ...

Seventeen-year-old infielder Ethan Holliday of S High School has signed with Adidas as its first baseball NIL athlete. The son of former MLB All-Star Matt Holliday, the Pioneer senior is committed to ...

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...

Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s stable of ...

Former Kentucky high school basketball star describes his development at Overtime Elite, and discusses recruiting interest from UK.

Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be part of his rise ...