One of the biggest mistakes businesses make is trying to speak to everyone. Effective advertising is about speaking to someone specific. Create a profile of your ideal customer (age, location, job ...

Even in the digital era, where most ads are placed online, printed materials still preserve their importance for brand ...

From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily ...

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...