One of the biggest mistakes businesses make is trying to speak to everyone. Effective advertising is about speaking to someone specific. Create a profile of your ideal customer (age, location, job ...

Even in the digital era, where most ads are placed online, printed materials still preserve their importance for brand ...

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...

Yash Vekaria is a Ph.D. student in Computer Science at the University of California, Davis. He is passionate towards making our web more secure and private for everyone. His doctoral research is ...

Google has announced plans to appeal a federal judge's antitrust decision that proposes limited measures to enhance competition in online search, following the Justice Department's claims of its ...

Online advertising and recommender systems often pose a multi-task problem, which tries to predict not only users’ click-through rate (CTR) but also the post-click conversion rate (CVR). Meanwhile, ...

The Summit is considered one of the key events in the AdTech industry in Germany. It is the networking event and meeting point for publishers, service providers, agencies and advertisiers to discuss ...

Microsoft will face a class action lawsuit in the Irish High Court, the first such legal action of its kind in the country under a recently-enacted EU law that allows collective legal cases ...