Michael Kim, who has played on the PGA Tour since 2015, has given a fascinating insight into how commercial deals work for ...

In cold, windy weather that was more like the British Open than South Florida, it was fitting that Pete Oakley of Hobe Sound ...

Bryson DeChambeau previously spent 16 days before sinking a Hole in 1 over his house. This fan made it look like child's play ...

Sun Mountain, the authentic golf bag, golf cart, travel gear and outerwear company behind many of the game’s most successful ...

Max Homa's new clubs, clothes, coach and caddie. Viktor Hovland's good deal and bad toe. Tiger Woods' $10 mil win. More in the Monday Finish.

At the time, neither could have traced the extent of that sliding-doors moment. Shaun opened Final Stage of PGA TOUR Q-School presented by Korn Ferry in 9-under 61, setting a competitive course ...

Michael Kim, who played in 30 PGA Tour events in 2024, took to X to explain the basics about golf equipment deals.

Lululemon’s golf line is classic in many ways, with solid-colored polos and quality pants and shorts focused on fit. Yet it’s ...

On Wednesday, Max Homa announced not only a new apparel deal with Lululemon but also an equipment deal with Cobra and footwear with Puma. On Thursday, Akshay Bhatia was announced as TravisMathew's ...

Lululemon is heightening its focus on the golf world, signing Max Homa as its newest ambassador. The six-time PGA Tour winner ...

Cobra Puma Golf announced the signing of PGA Tour player Max Homa to a multi-year endorsement contract to play Cobra golf ...