Joselyne Walter, CEO of The Digg Agency, is poised to lead significant transformations in marketing strategy development as ...

For many marketers, the challenge lies in delivering messages that resonate across age groups without sacrificing relevance ...

Candidates behave like buyers, so can an e-commerce-inspired recruitment marketing plan attract more job seekers?

Amongst every brand that’s found lasting value in content, there is one theme - those with the long view are seeing real, ...

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

Marketers can draw on principles from the Center for Humane Technology to adapt harmful technology practices into more humane ...

A great example of keyword research driving organic traffic was when I targeted long-tail, question-based keywords for a roofing client’s blog. Instead of going for broad, competitive terms like “roof ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

Merrill's digital match program is finding client growth by using an algorithm to pair clients and advisors largely based on personalities rather than asset distribution. Meanwhile, Mercer Advisors ...

And that in turn improves the profitability for investors by 50 to 100 percent, compared to current random placement strategies. The research published in Applied Energy. "Placing publicly ...